Hyunjoo (Juju) So

Founder, Mommy Money Goals

The last few years have been a whirlwind of duties, many I weren’t familiar with as I was a “career” woman who was on track to break into the executive league. But the minute I became pregnant my priorities changed. How can I keep my kids safe, engaged, present, healthy, mindful and kind while being a chauffeur, chef, housekeeper and the administrator of their academic futures? On top of all this is an ever- present idea that if I’m not bringing in a paycheck, I’m not doing enough. Unfortunately, that prevailing attitude may come from a partner, your social circle or even from within.

If we monetized all the jobs that we perform daily, we would be pulling in mid 6 figures. Moms already earn an executive check without having to earn a “real” check.

Out of this chaos I’ve landed on becoming a financial coach. I’m combining my years of experience in the corporate side of the fashion industry and all the duties of being a mom which has in some ways turned me into a super manager!

We’re on this journey of motherhood together. We set the tone for our families well-being and it’s the right time to mold and shape the financial futures of our kids by arming ourselves with knowledge and becoming better financial models. I know my curly hair beauties will be the better for it. Let me help you become that kind of model for your own kids.

Remember to be kind to yourself today.

Juju